Is New Jersey Ready for CAFTA?
News Release: August 17, 2005
NOTE: This column was first published August 16, 2005 in the Newark Star Ledger.

By Philip Kirschner
President of the New Jersey Business & Industry Association

Depending on which politician you hear, the Central American Free Trade Agreement (CAFTA) that was enacted last week will either take away jobs and hurt our economy or provide a vibrant new market for our goods and limit illegal immigration. Now that it is here, New Jersey’s political leaders should

resist the temptation to use CAFTA to score political points and instead take steps to protect our existing manufacturing jobs by preparing for the increased competition that CAFTA will bring.

CAFTA will eliminate tariffs (essentially taxes on foreign goods) and open up trade between the United States and Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and the Dominican Republic. Debate over the controversial treaty (it passed the House by only two votes) turned into an ideological screaming match between special interest groups. To be sure, manufacturers in the United States as a whole will face a new level of competition from producers who pay a fraction of U.S. wages and have dramatically lower business costs. This will force some U.S. manufacturers to trim their operating expenses to keep their own costs down.

But in New Jersey, this is nothing new. Even within our own national borders, New Jersey manufacturers have had to contend with some of the highest costs of doing business anywhere. Our salaries, real estate costs, taxes, health insurance premiums and energy costs are higher than those in most other states, let alone Central America.

Manufacturers here have learned to cope with New Jersey's high cost of doing business by utilizing New Jersey's skilled workforce and increasing productivity. Our manufacturers have developed sophisticated, highly specialized niche operations. They offer valuable services, such as in-house custom design where they can create a product to meet an individual customer's needs and then manufacture it themselves. In New Jersey, manufacturing is more than just cranking out a product as quickly and as inexpensively as possible. This gives us a real edge in international trade.

But cost is the driving force behind manufacturing success. In this world of expanding global competition, it's no longer enough to make a better product. Today's manufacturers have to make a high quality product and make it for less. That's where our state Legislature comes in. Lawmakers have the ability to lower the cost of doing business in New Jersey and help protect the 340,000 manufacturing jobs that remain in this state. Here's how:

Reduce energy costs. According to the US Department of Energy, New Jersey's industrial customers paid rates in 2003 that were 44 percent more than the national average. Manufacturing operations by their very nature are energy intensive, making energy costs one of the biggest single expenses for any given manufacturer. Yet while the purchase of electricity and gas has long been open to competition, 40 percent of large users remain with their traditional utility and have not yet shopped with a third party supplier. Not only are they missing out on potential savings, they are also paying a surcharge to the BPU for failing to shop around. The Legislature has already given final legislative approval to creation of a business ombudsman within the Board of Public Utilities who would help manufacturers navigate the deregulated energy market to save money.

Eliminate gross receipts tax. New Jersey is the only state in the nation that taxes a company's gross receipts under the alternative minimum tax-that is, the tax does not allow deductions for legitimate business expenses like wages, health benefits, or new equipment. It's like taking away all the deductions from your personal income tax. The gross receipts tax is set to expire in 2006. Competing against low Central American salaries will be a lot easier for companies if they can at least deduct the wages they pay.

Enact health insurance reform. CAFTA critics like to point out that few companies in Central America provide health insurance, putting many U.S. companies at a cost disadvantage. Controlling the ever-increasing cost of health insurance would do much to help keep jobs here in New Jersey. Legislators should make sure that insurance markets for companies with one to 50 employees offer a greater variety of health plans. They should also change New Jersey laws so people can use federal Health Savings Accounts. Fast-rising health insurance costs are by far the biggest problem facing New Jersey employers.

Whichever side of the fence you are on, CAFTA is a reality. For the record, NJBIA supported the treaty. New Jersey is an export state, so increased trade is good for the state economy as a whole. But NJBIA has no illusions. While many companies will benefit from selling products to Central America, others will struggle from the low cost competition. Now that CAFTA is law, let's work together to make New Jersey more competitive. Certainly we can agree that keeping high-paying manufacturing jobs here benefits everybody.

Return to News Releases
New Jersey Business & Industry Association
102 West State Street
Trenton, NJ 08608-1199
609-393-7707

Copyright© 2001 NJBIA
All Rights Reserved. Reproduction in whole or in part in any medium
without express written permission is prohibited.